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MARKETING CLASS ASSIGNMENTS

College Bridge Program - ** North Country Community College Bridge Credit Class
 

The College, in partnership with local high schools, offers dual or concurrent enrollment courses for Essex and Franklin County high school students. JUNIORS AND SENIORS may register for courses that satisfy their high school graduation requirements while earning college credit which can be transferred to many colleges. Generally these courses satisfy SUNY General Education requirements. Business courses may also be available.

 

** McGraw-Hill Connect Login

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Current Event Rubric

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9/3 Objectives:

  1. Introductions

  2. Talk about class

  3. Class expectations

  4. SchoolTool

  5. School Network Accounts

  6. Discuss Current Events

  7. NCCC Bridge Course Enrollment (students sign up to take courses for college credit

  8. Question game

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9/4 Objectives:

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  1. Turn on Google Sync - shortcuts to SchoolTool and https://www.mrcolbysworld.com/

  2. Marketing Pre-test

  3. Check SchoolTool grade for Marketing class

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9/5 Objectives:

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  1. Social Media Marketing Chapter 1 - Assignment #1

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9/6 Objectives:

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  1. What does the term rebrand mean? Example Dunkin', X, Meta, BVCS, etc..

  2. Why rebrand?

  3. What is our brand strategy?

  4. Marketing concept - satisfying the needs of the customer by means of the product as a solution to the customer's problem (needs). Example?

  5. Like walking is to soccer, the marketing mix the the foundation to EVERYTHING in marketing - product, price, placement, and promotion

  6. A group of customers with shared demographics who have been identified as the most likely buyers of a company's product or service.

 

Assignment - 

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9/9 Objectives:

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  1. ​Social Media Marketing Chapter 1 (Google Slides) - Listen and Speak #1

 

Buzz Words - The 4 Ps of the marketing concept are place, price, product, and promotion.​

  • Product - The item or service being sold must satisfy a consumer's need or desire.

  • Price -  An item should be sold at the right price for consumer expectations, neither too low nor too high.

  • Promotion -  The public needs to be informed about the product and its features to understand how it fills their needs or desires. 

  • Place - The location where the product can be purchased is important for optimizing sales.

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  • Social media management is the process of creating, publishing, promoting, and managing content across social media channels like: Facebook. Instagram. Twitter.

  • Channel management - It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.

  • Marketing information management is the process of gathering, organizing, and analyzing important market research data. This data often consists of: Sales reports. Results from past campaigns. Additional analytics from marketing software tools.

  • Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. There are three commonly used and of its competitors in the market, promotion strategies, distribution channels, and budget allocated for the plan.

  • Pricing - is the cost consumers pay for a product. Marketers must link the price to the product's real and perceived value, but they also must consider supply costs, seasonal discounts, and competitors' prices. In some cases, business executives may raise the price to give the product the appearance of being a luxury. Alternatively, they may lower the price so more consumers can try the product. Marketers also need to determine when and if discounting is appropriate. A discount can sometimes draw in more customers, but it can also give the impression that the product is less exclusive or less of a luxury compared to when it is was priced higher.

  • Product service management (PSM) is a marketing function that focuses on improving a product or service in response to market changes. It involves an ongoing evaluation of their features in order to improve or modify the items as required.

  • Promotion - refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.

  • Selling is a transaction where a good or service is being exchanged for money. It also refers to the process of persuading a person or organization to buy something. If you're selling a product or service, you need to focus your selling efforts on communicating the benefits to the buyer. Successful salespeople have several traits, including the ability to build relationships and the ability to listen to customers. 

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9/10 Objectives:

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  1. Scenario: You are applying for a new marketing position at a company of your choice. Using a Google Slide (one slide), try and  persuade the boss to hire you. Please be sure that it is school appropriate.

  • Use the website Photofunia.com or you can download the app. Create something school appropriate to incorporate into your slide.  Create the slide around your photofunia idea.

  • You need the following: an address, name for your company or business, telephone #, website address

  • Catchy slogan

  • Spelling counts!

  • Use a variety of color/fonts

  • Be creative!  HERE IS AN EXAMPLE OF WHAT YOU NEED TO SUBMIT.

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9/11 Objectives:

 

  1. Social Media Marketing Chapter 1 - Review Activity #1

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9/12 Objectives:

 

  1. Measure for dog feeder plans.

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9/13 Objectives:

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  1. SchoolTool Check 50 points (email me your grade for this class before the end of class)

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9/16 Objectives:

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  1. Social Media Marketing Chapter 1 - Review Activity #2 (not a test or quiz!)

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9/17 + 9/18 Objectives:

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  1. Maybe a good day to check out all your grades in SchoolTool?

  2. Current Event 

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Find an article on iPhone Life or Droid Life to review.

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9/19 + 9/20 Objectives:

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  1. Etiquette

Directions - What is etiquette? It is the customary code of polite behavior in society or among members of a particular profession or group.  Etiquette can play an important role in negotiating a business deal. If you accidentally insult a potential client, the result could be disastrous! Use the website above and create a Google Slides Presentation of unusual customs.

Include the following -

  • Title slide with your name, title of project, and, and a map of the country you chose

  • The "facts" slides should include bullets, not sentences. 

  • Summarize two points from each section where the title is in purple and explain why you think the etiquette is the way it is. Each section should be a new slide.

  • You cannot use the United States.

Point Value 100 points

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Pick one from below:

Philippines, Turkey, Argentina, Belgium, Bolivia, Brazil, Chile, China, Finland, France, Germany, Greece, Hong Kong, India,  Italy,  Japan,  Malaysia,  Netherlands, Uruguay, Philippines, Portugal, Russia, Singapore, Spain, Sweden, Taiwan, Venezuela, Vietnam

 

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9/23 Objectives:

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Assignment - 

 

Magazines, television, social media, etc. ads

 

  • Find an ad that you think is:

    • “Highly Effective” in communicating a message to an audience. Why?

    • “Not Effective” in communicating a message to an audience. Why?

 

  • Describe the ad. What makes them effective or not effective? It could be the message, colors, picture, location, etc.

  • Describe the message and buying motive(s). 

  • Who are the target markets?

  • Include a link to the ads.

 

Create a Google Slides presentation for your answers

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9/24 + 9/25 Objectives:

 

  1. Individual Assignment - Using the five utilities (see page 7 in book), create a brochure using Publisher (3 panels = 6 - each utility has its own panel) that showcases a product of your liking. Give examples of the five utilities using your product as the main focus. Each panel with contain a different utility. You may use an existing product, but you must make it your own and create your own marketing strategy. The objective of this assignment is to get an investor to invest in your idea and product. The more detail the better. 250 points (Spelling/Grammar/Caps, etc.. - 10 points each error)

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Marketing Utilities       
 

  • Form utility - raw materials for making product

  • Place utility - placement for distribution

  • Time utility - time of day to sell product

  • Possession utility - how would they pay for it

  • Information utility - how would you get information to the potential customers

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9/26 Objectives:

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  1. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges (with customers) that satisfy individual and organizational objectives.​

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Marketing Utilities       
 

  • Form utility - raw materials for making product

  • Place utility - placement for distribution

  • Time utility - time of day to sell product

  • Possession utility - how would they pay for it

  • Information utility - how would you get information to the potential customers

 

Assignment

  • Case Study - pg. 12, 1-3

  • Page 16 - Assignment 1-3

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  1. Section 1.3 pp. 11-17

  2. Explain the importance of marketing careers to the U.S. economy

  3. List the benefits of working in marketing

  4. Describe employment opportunities for people trained in marketing

  5. Identify jobs within marketing occupational areas and at different skill levels.

  6. Marketing Trends - list some trends

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​Google Slides

  1. Chapter 01 Section 1.1

  2. Chapter 01 Section 1.2

  3. Chapter 01 Section 1.3

 

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9/27 Objectives:

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  1. Catch-up day

  2. Check SchoolTool and email me your marketing class average.  (SchoolTool - Grades - Use the drop down menu and select Marking Period Average)

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9/30 Objectives:

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Individual Assignment

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Back to Basics: Toilet Paper

 

We consumers are a strange bunch. One minute we are buying in a predictable way, at the usual times and in the usual patterns. Then, boom! Suddenly the world changes seemingly overnight and consumers take drastic and unusual shopping actions.

In this case, what was once a stable item – toilet paper – became a hot product in high demand as the coronavirus hit the U.S. According to Nielsen, in the first week of social distancing guidelines, toilet paper demand increased 120% versus the same time last year. Customers began buying toilet paper in bulk and ratcheted up hoarding of the commodity product. This type of reaction is not uncommon during times of stress when consumers feel a need to control at least one aspect of their lives.
 

Why the shortage though? In part, it is because toilet paper manufacturing and distribution flows through an efficient, tightly-controlled supply chain. Since it is a bulky product to ship and shelve, retailers keep low inventory on-hand and depend on frequent shipments to replenish stock.

On average, the volume a household consumes toilet paper is about 141 rolls per year. But, during the current crisis, consumers are going through more toilet paper at home since more people are working at home and not venturing out to restaurants, retailers, and other out-of-home events.

Be kind. Share.
 

Discussion Questions:

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A brief video about toilet paper supply chain: https://youtu.be/By2mmIUzG-w
 

  1. Discuss the elements in the supply chain (what does it consist of) and marketing channel (give examples).

  2. Where are the stress points in the supply chain and marketing channel for this this product?

  3. What can be done to better produce and manage products such as toilet paper during times of crisis?

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​10/2 + 10/3 + 10/7 Objectives:

 

  1. Marketing a Cell Phone Speaker Amplifier

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10/10 Objectives:

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Didn't we just talk about this?  Now it's in the news - https://www.cnn.com/2024/10/03/business/video/port-strike-toilet-paper-shortage-digvid

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Airbnb: Agility in Services

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Companies and marketers faced unusual unusual times during the pandemic. The coronavirus has had a tremendous impact on global businesses, nearly all companies have had to make pivots in strategy to accommodate the rapidly changing environmental conditions. One of the industries hardest hit by the coronavirus is travel and tourism. Airplanes were nearly empty as states implemented stay-at-home policies. Hotels had empty rooms. Restaurants were restricted to curb-side delivery only. Honestly, it was a mess and every marketer had to be up for the challenge and demonstrate agility. Case in point: Airbnb had to halt its ‘Experiences’ business where local residents provide unique experiences to travelers. It hosts 40,000 events in more than 1,000 cities around the globe. But, due to coronavirus, the in-person experiences were closed until stay-at-home restrictions were lifted. Pivoting with the changing environment, Experiences offers online events in more than 30 countries. Experiences include tango lessons with a Latin Grammy nominee, guided meditation with sleepy sheep in United Kingdom, meditation with a Japanese Buddhist monk in Japan, and a favorite – a day in the life of an Olympic bobsledder! Airbnb provided free experiences for isolated seniors, giving them an opportunity to meet new people, but also travel anywhere in the world to learn something new.


Discussion Questions:  You may email me or share a Google Doc with the answers.

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  1. Discuss the differences between marketing products and marketing services.

  2. What impact did the coronavirus have on the travel and tourism industry?

  3. What are ways that this industry could stay relevant and responsive to a changing marketplace?

  4. View the Airbnb Web site: https://www.airbnb.com/s/experiences/online

  5. A video about the service can also be found at: https://youtu.be/XhaTCzKrEtE

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10/15 + 10/16 Objectives:

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Applied Marketing:

 

You have been hired as a marketing consultant for a small start-up business called __________________.  They need you to develop a marketing campaign to help promote the business. They will be selling school supplies. Maybe use the word Griffin in the name?
 

You may work alone or together in teams of two to complete the job. You can use https://studentsupply.com/ for clip art and merchandise.  

Things to include :

  • name of store

  • hours

  • periods

  • days they are open

  • location

  • merchandise (you must sell at least 5 items). Pictures

 

Here are the marketing jobs

 

Publisher Flyer or Canva - A flyer that will be hung in the hallway to advertise

Publisher Banner or Canva- The banner would be used to advertise on the wall outside of the store

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200 points (spelling errors -10 per error)

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WOODSHOP UNIT FOR A COUPLE OF WEEKS
Elevated Dog Feeder

Use the woodshop tab above for assignments​

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12/16 Objectives:

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View the best and worst of Super Bowl commercials. (100 points)  Site 1 & Site 2  You will most likely need to Google them as YouTube videos often change.  

Pick one worst and one best and answer the following questions: Put a link to the commercial in your Google Slides. Partner Assignment if you wish

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  1. Describe the ad, the company, the brand, and basic message.

  2. What consumer needs were identified?

  3. What was the target market and how was this market shown in the ad? Describe the demographic and psychographic characteristics you think the ad targets.  Explain why you think this.

  4. Explain why you think the advertiser has targeted this group and chosen the Super Bowl to do so.

  5. And now the $5 million dollar question (remember the average 30 second ad cost the advertising company $5 million).  The purpose of the advertising and marketing behind this commercial was probably to inform, reinforce past behavior, change behavior, and create sales. In your opinion, will the ad you have chosen do these things?  Why or why not.  What do you think could have been done more effectively?

  6. Was the ad designed for the Super Bowl Sunday only, or can it be re-used (to amortize cost)?

Create a Google Slide to display your results.

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12/17 Objectives:

 

  1. Using Canva, create a one of a kind holiday card using the Ai that is built into Canva now. Share your idea with me.

 

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12/18 Objectives:
 

  1. Chapter 2 - Basic Marketing Concepts

Section 1.1 - Read pages 20-23

 - Answer 1-6 under 2.1 assessment on page 23

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Objectives:

 

  1. Section 2.2- Read pages 24-32

 - Answer 1-5 under 2.2 assessment on page 32 (Individual Assignment)

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Period 3 Objectives:

Period 4 Objectives:

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  1. Chapter 2 Quiz

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Objectives

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  1. Chapter 2 - Basic Marketing Concepts

Campaign - a series of organized marketing efforts achieved through advertising using a public platform such as Trade shows, TV, Radio, email, newspaper, etc.​
 

Assignment:
Write an ad campaign theme for Sunsweet Prunes that targets a younger generation who are looking for healthy foods. You may work in groups of two

Pick two mediums from the choices below -  20 bonus points for anyone that taste tests a prune prune! If both members of your group try one you will each recieve 25 points instead of 20.

 

Point Value -  200 points

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You may use Canva, Microsoft Publisher, or something else.  If you use Canva be sure that you DO NOT use any Pro Elements or we can't print them.

 

You may want to include statistics, nutritional facts, example of athlete endorsements, recipes, etc.

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Convince your target market that prunes are awesome!

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  • Flyer

  • Menu

  • Newsletter

  • Calendar

  • Catalog

  • Gift certificates

  • Greeting card

  • Others?

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Objectives:
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  1. Google free QR Code Generator

  • Create a QR Code for the school wifi.​

  • Create a QR code for a URL (Helpful site for school)

 

Create a sign for in a Google Doc or Google Slide. Be sure to make it look attractive!​

 

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Objectives:

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Use the following website to make an infographic that explain the 4 P's of the "marketing mix".  Pretend you are explaining it to someone that doesn't know anything about marketing. Be sure to use a Google image for each "P". When you are finished, download it as a PDF file and email it to me.

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Use your Google account to sign-in to the website.

https://www.canva.com/

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Section 1

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Objectives:

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  1. Guerrilla Marketing - Google examples

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Late projects 1/2 credit plus 20 points per day!

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Objectives:

WOODSHOP UNIT

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Look up bird house plans and print them out.

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